Above: Stands in a market place all look the same so people get confused as to where a particular stand is. By using Lamp, Stands of a particular nature can be colour coded to show people the type of stuff being sold across an aisle.
Above: The stand is also very flexible to accommodate the different things which are sold in the market. At the same time they look identical when folded up for storage. Modularity is the key ingredient for the Lamp exhibition stand.