Ford Go is inspired from Parkour: get from point A to Point B in the most efficient way possible. Since public transport networks in London work perfectly, the Ford GO app integrates walking, bus routes and the tube system to perform seamlessly with the least amount of delay and stopping time. The app is always on the move and keeps recalculating to work with the system.
Above: The Ford Go shared cars customise themselves based on the user. The user subscribes to a network and is then allowed to customise the shape and features of the car. Shape memory alloys allow the cars interiors to be customised to the users body and fit.
